Press Releases

Prudential Arizona Properties turns focus to needs of Hispanic housing market

Real estate firm introduces new Global Diversity Department

Scottsdale, Ariz.—In the Arizona housing market, the Hispanic population makes up 40 percent of buyers. With barriers in language, culture and immigration laws, this growing group of buyers face issues that require a specialized approach. Prudential Arizona Properties is introducing a Global Diversity Department to address the specialized needs of the Hispanic buying community under the direction of Grey Sehnert.

Sehnert has been with Prudential Arizona Properties since it began in 2001. She has an M.B.A. from Arizona State University and brings with her firsthand knowledge of the issues that Hispanic homebuyers face. Her goal with the new department is to educate and protect buyers.

According to Margaret Dixon, president of Prudential Arizona Properties, “Grey approached me with a vision and sincere concern for our Hispanic buyers. Prudential Arizona Properties is excited to introduce the Global Diversity Department and establish the support necessary to meet the needs of Arizona’s growing Hispanic community.”

The Global Diversity Department is divided into three teams concentrating on different aspects of the Hispanic market. The department covers immigration and family law, home inspection, financing and marketing, and provides specially trained sales associates and support staff.

Sehnert is looking for quality sales associates to join the new department. She is looking for associates with the ability to speak and understand Spanish. The Global Diversity Department will provide training to teach the new sales associates how to deal with legal issues and immigration.

Prudential Arizona Properties’ corporate headquarters is located on the Prudential Campus at Scottsdale and Frank Lloyd Wright. Office locations include: Chandler, Fountain Hills, Gold Canyon, Gilbert, Phoenix/Paradise Valley, Scottsdale (2), North Scottsdale, the Northwest Valley, and three new offices in northern Arizona’s Rim Country.

Prudential Arizona Properties is an independently owned and operated member of Prudential Real Estate Affiliates, a division of Prudential Financial, headquartered in Irvine, Calif., with an international network of over 2,800 offices and 64,000 sales professionals. For further information on Prudential Arizona Properties, call 480.505.6274 or visit the Web at www.pruaz.com.

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Camelback Fountains, in the desirable Camelback Corridor, goes condo

Phoenix, Ariz.—Camelback Fountains, located at 3235 E. Camelback in the highly desirable Camelback Corridor, is now offering luxury one-bedroom and two-bedroom condominiums. The exclusive community offers resort-style living, incredible buyers’ incentives, and an intimate setting close to the action of the city. Homes in the 48-unit condominium community are being offered by Prudential Arizona Properties through the firm’s Camelback branch office.

Camelback Fountains is an exclusive gated community offering privacy and quiet seclusion in a location that exemplifies the ultimate in “city lifestyle.” The Camelback Corridor is popular for its proximity to arts and entertainment, including extensive dining options, parks, theaters, museums and the upscale shopping venues of Biltmore Fashion Park and Scottsdale Fashion Square.

According to Brian Gilgosch, branch manager of the Prudential Camelback office, “Camelback Fountains is located in the heart of one of the most desirable locations in the city that offers the new urban lifestyle sought by empty nesters and others wanting to be close to the action.”

The premium location is not the only perk drawing residents and investors to the Camelback Fountains. The distinctive style and appearance of Camelback Fountains provides a serene and private community. Inviting water features, lush landscaping, and resort-style swimming pool and spa with recreational ramadas surround residents.

Pricing and buyers’ incentives add to the lure of these sought-after condos. Gilgosch says prices in the area range from $199,000 to over $500,000 for comparable properties. The Camelback Fountains are priced between $260,000 and $395,000, with buyers’ incentives up to $16,000.

And luxury comes included. Each one- and two-bedroom condo features travertine floors, attractive slate fireplaces, Roman tubs, and spacious walk-in closets. Covered patios provide outdoor entertainment space, and each condo includes an individual carport.

Prudential Arizona Properties’ corporate headquarters is located on the Prudential Campus at Scottsdale and Frank Lloyd Wright and has nine branch offices located throughout the Valley. Office locations include: Chandler, Fountain Hills, Gold Canyon, Mesa, Gilbert, Phoenix/Paradise Valley, Scottsdale, North Scottsdale and the West Valley.

Prudential Arizona Properties is an independently owned and operated member of Prudential Real Estate Affiliates, a division of Prudential Financial, headquartered in Irvine, Calif., with an international network of over 1,800 offices and 58,000 sales professionals. For further information on Prudential Arizona Properties Camelback Fountains, call 480.505.6300 or Brian Gilgosch in the Prudential Camelback office at 602.288.4400.

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